Meet our new Optometrist, Dr. Rupal Clair!

We’re SO excited to welcome a new Optometrist to our team here at Emer Eye Care! Dr. Clair shares the same values and patient care approach that we’ve had at Emer Eye Care for almost 40 years now – she loves what she does and enjoys getting to know her patients on a personal level! Dr. Clair has been practicing in southeast Wisconsin/northern Illinois for over a decade before joining our office. She’s a native of the suburbs of Chicago, and recieved her bachelor’s of science degree at DePaul University. She then went on to receive her Doctorate from The New England College of Optometry in Boston, MA.

Dr. Clair has clinical experience serving patients at Bascom Palmer Eye Institute in Miami, FL at the Indian Health Services in Santa Fe, NM and at the Veteran’s Hospital in Boston, MA. She practices comprehensive medical eye care including routine eye care, contact lens evaluations, diabetic eye exams, and diagnosis and management of a myriad of ocular diseases including macular degeneration, cataracts and glaucoma.

When Dr. Clair isn’t busy keeping up with the latest in eye care advancements she enjoys traveling and spending time with her husband and three young children.

Click here to contact us to schedule your upcoming appointment with Dr. Clair!

New Office Open House & Ribbon Cutting Ceremony!

We’d love to welcome you to our new building at our open house and ribbon cutting ceremony!

  • On Wednesday, November 3rd we’ll have an open house from 4-6pm with a ribbon cutting ceremony at 5pm!
  • Enjoy local beer and snacks and check out our brand new office, including a few unique historical murals of Kenosha!
  • Test your Kenosha knowledge with trivia about our murals for prizes!
  • 6300-76th St. Suite 100 (East half of the building), the southeast corner of Hwy 50 and Green Bay Road

We hope to see you there for a tour of the office (4-6pm) and our ribbon cutting ceremony at 5pm!

We Are Hiring!

12/1/20 UPDATE: The current position was filled, but we may be hiring again early to mid next year, thank you!

Emer Eye Care is a well established, local optometry practice of over 30 years. Voted Best of Kenosha 2019 (and hoping for 2020!), we are growing and currently hiring for an administrative and optometric assistant position. We pride ourselves in providing full scope medical eye care with warm, personal service in our front office and optical.

You will play a critical role in our growing practice! We are looking for the right candidate (or candidates) to work in dual roles. One, as an optometric technician, providing patient intake, pretesting and other patient testing. Two, outside of patient interaction, you will help in building our practice, through finding community involvement opportunities, social media, our website and online presence, working with our team, office management, etc. You will have the opportunity to grow not only your knowledge of eye care and optometry, but to help further connect us with our community while growing our practice.

While experience is preferred, we will hire and train the right candidate! If you have an outgoing, positive, energetic personality and are a motivated, passionate person, you might be the one for the job! We are looking for an all-star who can continue to take our practice to the next level while further establishing Emer Eye Care as a family owned, local private practice in our community! 


  • High school diploma necessary
  • Postsecondary education and/or college degree preferred


  • Strong computer knowledge and skills necessary
  • Strong communication and written skills necessary
  • Medical office experience preferred
  • Knowledge of the optometry industry, eyewear and testing procedures a preferred

Personality and Skills 

  • Excellent interpersonal skills, positive attitude, outgoing, energetic
  • Professional demeanor and appearance, courteous and composed, articulate
  • Strong multi-tasking and organizational skills, attention to detail

Office Responsibilities

  • Patient intake and pretesting
  • Patient testing (visual fields, OCT, retinal photos, etc.), contact lens training
  • Answering phones, taking emergency calls, scheduling
  • Other potential roles: billing and coding, insurance, glasses and contact lens orders, frame selection, fitting/adjusting/repairing glasses

Hours and Pay

  • Fair pay with the opportunity for raises and bonuses
  • Hours: 15-20/wk increasing to full time as office management role increases 

Please send in all cover letters, resumes and references through our office email or directly to our office, thank you!

Our Offices Are Open!

Due to recent changes and recommendations and on a federal and local level, we have decided to begin seeing patients for regular eye care! Our offices will initially be open with limited hours (scroll down on our homepage for office hours).

Here are the precautions we’re taking to ensure you can safely have your eyes examined at our office:

  • We’re spacing out exams to one per hour, while wiping down equipment, office space and frames between patients
  • We will only have one staff member and one doctor in our office, both wearing masks
  • Wear a mask when you come in for your exam
  • If possible, do not bring anyone with you to the exam
  • When you arrive, wait in your car and call our office. We will let you know when the office is ready for you to enter
  • Wash your hands or use hand sanitizer upon entering and leaving the office
  • If we happen to have any walk-in patients, we will only allow one additional person in the office at a time, while maintaining the proper distancing and call-before-entering protocol listed above
  • As before: do not come in if you’re experiencing COVID symptoms

If you have any questions, please call our office or contact us through our website, email or facebook.

Our Team is Available for Anything You Need!

As a reminder for all of our patients and prospective patients, while our office buildings are closed, our team is still available to you for anything you need!

Here is how you can get ahold of our office manager or our doctors:

For general questions, glasses pickup, contacts lenses, scheduling, etc. you can call either one of our office managers.

For eye emergencies or any eye health questions, you can call either one of our doctors (they will come in and examine your eyes if necessary).

We are here for you! Stay healthy and we’ll see you all soon!

COVID-19 Updates

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As your primary eye care providers, we would like to update everyone on recent changes and new guidelines made by the CDC (Center for Disease Control and Prevention) and WHO (World Health Organization) in the wake of the COVID-19 pandemic. These are also in line with changes made by the VA Hospital system (Dr. Ben works at the Zablocki VA in Milwaukee once a week). As responsible healthcare providers and members of our community, our office will be taking the proper precautions in order to help minimize the potential spread of COVID-19.

  • If you are feeling sick or have symptoms of a fever, cough or shortness of breath, call your primary care physician for instructions on being examined and possibly tested for COVID-19, and postpone any non-urgent exam with our office until you hear back from your primary doctor with their recommendation.
  • Upon entering and leaving our office, wash or sanitize your hands
  • No hand shaking! We love seeing our patients and greeting you when you come in, but we have to refrain from and minimize physical contact
  • We will be sanitizing all surfaces of our office and frames multiple times daily, and washing our hands frequently throughout the day

We are making these changes based on the facts of how this virus spreads and how it will likely continue to spread throughout the United States for a certain period of time, and the potential danger it poses to our local population, especially the elderly and sick. If you have any questions, please don’t hesitate to contact our office!

10 Reasons to Vote Emer Eye Care – Best of Kenosha 2019!

Personal careDr. Emer called me on a Sunday!” Our doctors think about you the person, we follow up and want to know how you’re doing after any eye emergency or concern. We get to know the person behind the eyes, who you are and how we can best serve your vision needs, and hope to do so for life!

Emergency Medical CareDr. Pete or Dr. Ben are on call 24/7! If you have any type of eye emergency, injury or concern, don’t hesitate to call and they will meet you at the office to help!

Serving the Kenosha community – We’ve been teaming up for years with organizations like the Lions Club to provide exams and glasses to those who otherwise couldn’t afford it, while conducting vision screenings at local schools and referring those students who may need exams.

Volunteer work – Dr. Pete has been organizing an eye clinic in the Dominican Republic for 10yrs now, helping hundreds of people each year who otherwise wouldn’t have access to eye care and glasses get the care they desperately need!

Newest Technology for Comprehensive Care – Emer Eye Care has a variety of diagnostic equipment to manage and treat a wide range of eye disease and conditions, such as glaucoma, macular degeneration, dry eye, keratoconus and many more!

Pediatric Care – Over his 35 years as an optometrist, Dr. Pete has spoken at nearly every school around Kenosha, and has done countless exams with school-aged children and younger. Dr. Ben has extensive experience with kids, from his previous work as a 3rd grade teacher in Kenosha, and now with three little ones of his own (5yo, 3yo, 8wks old). Both docs conduct a thorough pediatric exam, and have fun doing it! If your child is over the age of two and hasn’t had an exam yet, schedule their first exam soon!

Specialty Contact Lenses – For those who cannot attain the vision they need with conventional soft or hard contacts, Dr. Ben fits contacts using cutting edge technology for a precise, custom measurement to fit scleral contact lenses. Dr. Ben also fits a variety of hard multifocal contacts, and hybrid contact lenses (a combination of a hard and soft lens in one!).

Our Optical Team – Our amazing, experienced optical team takes the time to help you select the right frame and custom fit it to your face and preferences. We help you achieve optimal vision with a frame that is comfortable to wear and looks good too!

Jan! – For those who don’t already know Jan, she’s one of our incredible opticians and office managers who has been in the business for over 50 years! We have patients calling in often and asking, “Is Jan there?” so she can assist them in picking out the best fitting frames or making any adjustments for that perfect fit!

Our Passion for Serving YOU – At Emer Eye Care, we love what we do and are truly thankful to have the privilege and trust given to us by our patients to care for their eye health and vision needs. Thank you! 

Our Additional Office Location!

IMG_8355.jpgEmer Eye Care now has an additional office location, making it more convenient for you to get the eye care you need as soon as you need it! Here’s some info on our new second location:

  • It is only minutes away from our current location, and a block west of The Spot Drive-In, on 75th street and 23rd avenue.
  • It has newer diagnostic technology that is used to manage and treat a variety of ocular conditions and disease, making it even more convenient for you to be provided with comprehensive medical eye care in one place!
  • It was previously Dr. Robert Bower’s optometric practice, which had been established for over 30 years. He was also former President of the American Optometric Association.
  • Dr. Ben Emer works primarily out of this location.
  • The office administrator Lisa has over fifteen years of experience doing it all in the front office, from helping patients select and fit frames to billing, coding and insurance.
  • This new location also has an entirely different frame selection!
  • Visit our Vision Source webpage for more information on this location

Hours: M-Th, 9:00AM-5:00PM, every other Saturday 8:00AM-12:00PM, Friday CLOSED

Address: 2301-75th St., Kenosha, WI 53143

Phone: 262-654-6005

Fax: 262-654-5989

Book your appointment at our East office today!

Our Practice is Expanding, and we are Hiring!

We’re currently searching for another member to add to our patient care team! The new team member will play a critical role in our growing practice! You will be the bridge between our doctors and all aspects of the office, providing the first impression and forming relationships with our patients. You will have the opportunity to grow not only your knowledge of eye care and optometry, but also move into more aspects of office management, pretesting and patient care.

Our practice recently acquired another location. We are expanding both our office hours and the amount of patients we care for. As our practice continues to grow, we are looking for someone to be a part of our team long term! For a detailed job description, click the link below. Please submit all applications (cover letter, resume and references) through our office email or bring them to one of our office locations. Thank you, and we hope to hear from you soon!



Solar Eclipse Safety and your Eyes!

Are you excited for the amazing spectacle that will be the solar eclipse tomorrow?? Myself and Dr. Pete have been discussing for weeks with patients how to safely view the eclipse, and the risks that come with not doing so. Here’s what we’ve discussed:

  • Screen Shot 2017-08-20 at 4.16.24 PMIf you did purchase a pair of eclipse glasses, you must confirm that they are ISO approved (meeting the newest standard). Many counterfeit glasses have been circulating. Using a counterfeit pair can have devastating, permanent affects to your vision. The label pictured on the right should be on the glasses and packaging.
  • Put the glasses on before you look up, and remove them after you’ve looked away. While some say it is safe to remove your glasses during totality, we are not in the path of totality, and I wouldn’t recommend taking the risk of removing the glasses anyway!Screen Shot 2017-08-20 at 4.38.08 PM
  • If you do not have eclipse glasses, you have two choices:
    • Stay inside and don’t even risk a glance at the eclipse!
    • You can indirectly view the eclipse by using the old pinhole projection method – punching a hole in an index card and casting the shape and path of the eclipse on a flat background behind it.
  • Prepare your family! Where will your kids be? With friends? Daycare? School? Babysitter? You absolutely need to reiterate with them and whoever they’re with, the danger of viewing the eclipse without proper protection.
  • How exactly does the sun damage your eyes during an eclipse? The moon passing in front of the sun provides enough “comfort” for your eyes to be able to look at the eclipse, but the sun’s rays are still just as strong, and can cause irreversible damage to your retina, resulting in central blur. You may not notice until you wake up the next morning and your face looks blurry as you look in the mirror. It’s not worth it!! Below are two photos of the damage (courtesy of, the condition is aptly named “Solar Retinopathy.” The first is a picture of burned central retinal tissue in the macula (on the right is your optic nerve). The next is a cross section of the layers of retinal tissue that are damaged (the black spot below the V shaped dip in the tissue, in the central macula).

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If you have any questions or comments, write below, on our facebook page or through the Contact section of our website!